THE ROOTS METHOD
Your brand deserves a real marketing plan. Not a template. Yours.
The Roots Method — Mini Marketing Plan is a bespoke brand and marketing plan for food, drink and hospitality founders — built around your business, your stage, and what actually works.
You're posting, pitching and spending money - and still not sure if any of it is working.Most of the advice out there wasn't built for your brand, your stage or your budget.This was.
what you'll get
1. Your Brand & Marketing Foundations
The bedrock of everything. Your mission (using the IKIGAI method), your Brand Positioning Statement, a deep profile of your ideal customer, your core transformation, what makes you different, your brand personality and tone of voice, and your content pillars. All written for your brand.
2. Your Mini Marketing Plan
Built around the Roots Growth Model - a five-phase framework that maps the right marketing activity to your exact stage of business. Tells you what to prioritise, what to hold off on, and what belongs in your next 12 months. Practical enough to adapt for a buyer or retail pitch, a brief for a designer or agency, a tool to optimise your social channels and website, and a filter for every marketing decision you make going forward. Including - finally - a clear picture of exactly who you're targeting, and who you're not.
3. Your 30-Day Content Plan
A full month of content ideas, mapped to your pillars and your audience - so you always know what to post and why.
4. A Beautifully Designed Document
Everything delivered in a clean, branded PDF you'll actually want to look at. Built to be shared, referenced and used.
how it works
simple. structured. fast.
Step 1 - fill in your questionnaire
After purchase, you'll receive a link to a detailed questionnaire. Most questions are optional, but we'd encourage you to answer as many as you can — the more you share, the more specific and useful your plan will be. Most founders take around 60 minutes to complete.
step 2 - we build your plan
Your questionnaire responses are used to produce your bespoke Mini Marketing Plan. Every section is written around your specific brand, business and stage. Your plan is produced using a combination of Lindsay's strategic expertise and AI tools. All output is reviewed and quality-checked by Lindsay before delivery
step 3 - receive your document
Your finished plan is delivered as a beautifully designed PDF within 5 working days of receiving your completed questionnaire.
Built by someone who's done it - not taught it.
The Roots Method was built by Lindsay Fenn - a former International Marketing Director and brand strategist with over a decade of hands-on experience across food, drink and hospitality, from challenger startups to established international names.She has worked with most major UK retailers, across trade and consumer strategy, and with international hospitality brands in the UK and beyond. She's grown Estrella Galicia UK brand awareness by 37% - taking a Spanish beer from specialist restaurants to pub chains and supermarket shelves - and has worked every part of the route to market: buyers, distributors, agencies, founders and everything in between. Her expertise is primarily in the UK market, with additional experience across international brands and markets.She regularly attends industry events and talks and is part of multiple networks, to make sure the advice in your plan reflects what's actually happening in the market right now - not yesterday's best practice.And she's made the mistakes. Enough of them to know exactly which ones cost founders the most time and money - and how to help you sidestep them.This isn't a plan built by a template or an algorithm. It's built by a real person who has spent their career doing this. That human expertise - applied specifically to your brand - is the whole point.
"Wow Lindsay this is incredible!! Thanks so much. SO much info and a definite direction, the social media ideas are so good! Lots to think about, now I just need to do it!!!" Kerrie Smith, Infinity Children's Therapy
"I just wanted to say thank you so much, this is superb, thank you so so much. You are helping fill the space in my brain which cannot create or write whatever it is that's meant to be there. I read it and am like Yeah this is what I need! So thank you so much, I am going to try and upload that! Thank you!" — Becky, I Do Handmade
get your mini marketing plan
£149
Launch price - first 20 customers only. When they're gone, the price goes to £249.
Brand & Marketing Foundations
Mini Marketing Plan (Roots Growth Model)
30 Day Content Plan
Beautifully Designed PDF Document
Questions? Email [email protected]
You've built something worth believing in. Now let's make sure the right people know it.
Stop guessing. Stop spending on the wrong things. Get a plan that's actually built for your brand.
Launch price. first 20 customers only!